MC Consulting Agency, established 1990, specializes in the planning, placement and production of electronic media advertising campaigns. From Florida to Wyoming, MC Consulting has placed $millions in advertising and produced thousands of spots.
Do the math.
A simple and unique business model, essentially costs the advertiser NOTHING to benefit from MC Consulting's expertise as an agency. Radio/TV rates are quoted at gross to everyone, but offer agencies a 15% commission discount. Therefore, if you place a $5,000 buy, you directly pay the media outlets $5,000. But if MC Consulting places the same buy, you pay the media outlets 85% ($4,250 in this example) and MC Consulting the net difference ($750). Though you write the check, it is essentially the media that's paying MC Consulting. And in most cases, MC Consulting charges nothing additional for our services.
MC Consulting also knows how to place that $5,000 buy to give you the best possible reach and most bang for your buck. Odds are, you will get better placement, more reach and more frequency.
"The only thing that works in marketing today is what you say and how many times you say it, so what do you want to say and how many times can you say it."
MC Consulting Agency will help you determine the formula that makes advertising work for you.
Meet Dave Congrove
MC Consulting Agency is Dave Congrove. He puts his vast experience in broadcasting to work for you. Dave began his career as a full-time afternoon drive DJ in his small Virginia hometown at the age of 16, but his on-air talent quickly opened the door to the larger markets of Roanoke (VA), Florida's Treasure Coast, West Palm Beach and Jacksonville. Along the way, he took on more responsibility as Program Director and Operations Manager.
His first foray into sales began in West Palm Beach as the Production Manager of a 100,000-watt station that reached nearly a full quarter of Florida's population. His sole duty was to create and produce advertising campaigns that would be memorable, entertaining and successful. Some of this work was so over-the-top that listeners would call to request a commercial. One such campaign was for the builders of an upscale development in which a pair of popular animated characters had a humorous interplay over "a manatee" and "amenities". A footwear retailer campaign featured a pair of shoes discussing their polar opposite day in an elevator at the mall, and a tongue-twisting 30-second poem titled "The Tale Of Billy Barter's Boo-Boo" helped a locally-owned waterbed store run its chain retail competitors out of business.
The station was virtually sold out of ad inventory for the duration of his stay.
From there, his focus shifted into advertising sales where Congrove put all of his previous broadcasting experience to good use and needed just three months to become top biller by putting the goals of his clients first.
That success led to a Sales Manager position at a different station in the same market, and the lions' share of his accounts followed him to an outlet they had not previously used. Ultimately, several of his clients persuaded him to "go it alone" and be free to place their advertising on whichever stations made the most sense for them.
MC Consulting Agency was born, and has now outlasted countless others.
Congrove's mission with MC Consulting has always been to focus on what he does best - plan, place and produce campaigns. And to do so with a relatively small group of clients so as to devote the time and attention necessary to fully serve each one.